In 2015, Codafication started as a bold idea from inside the industry it serves. Co‑founders Dan Sandaver and Drew Bulter saw firsthand how clunky systems, manual processes, and disconnected data made it harder for insurers and their supply chains to look after
Eleven years later, Codafication is a founder‑led, Insurtech company employing over 50 people in Brisbane’s Fortitude Valley. Its client list include publicly listed insurers who write more than $15 billion in annual insurance premium.
As we mark over a decade in business, we’ve worked with our leaders and our people across all parts of the organisation to evolve our company values for where we are now – and where we’re going next.
Codafication’s previous values – including Open Minds Open Doors, Learning = Leading, Pursue Excellence, and Be the Difference – were introduced as the company grew beyond its small core team. They helped us:
- Recognise and celebrate behaviours that make Codafication a great place to work
- Provide a framework for supporting people, fostering learning, and celebrating success
- Guide how teams lead, collaborate, and show up for customers
But after eleven years, Dan believes it’s time for an evolution.
“They’ve served a purpose to date,” he says. “Looking ahead, we need to reset them – make them more succinct, more meaningful, and more purposeful as we grow.”
Our 2026 values build on what has always shaped Codafication’s culture, with a sharper, more practical focus. They’re clearer, more actionable, and designed to resonate whether you’re in Brisbane, New Zealand, Canada, or wherever we land next.
“We want values that can bring us all together, that cross cultural boundaries - but still feel distinctly ‘us’.” - Dan Sandaver
We are proud to introduce Codafication’s values for 2026.
Our Company
Creates meaningful impact in the industries we serve, while strengthening the communities and environment we share.
We promise to:
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Have fun We take our work seriously, but not ourselves. We celebrate wins, lean into team moments, and make Codafication a place people genuinely enjoy coming to.
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Be the difference We choose projects, partners, and products that move the needle for our customers and their customers. If it doesn’t create real impact, we question why we’re doing it.
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Develop our brands We iterate across every part of the business, from code to process to culture. Those steady improvements build momentum and drive long-term change.
Our People: We lead with integrity
Collaboration over competition with empathy and gratitude.
We are:
- Supportive We choose integrity over convenience. We’re candid about constraints, risks, and trade-offs.
- Team players We communicate with clarity, share context, and support good decision-making across the team.
- Celebrating success We take pride in doing our work well, from engineering and product to delivery, operations, and support. We hold a high bar for quality because it matters to the customer.
Our Product: We innovate to evolve
Build products with purpose to drive change across our industries.
We are:
- AmbitiousWe take on meaningful challenges and build products with the potential to transform how work gets done.
- CreativeWe apply original thinking to real-world problems, turning complexity into clear, effective solutions.
- Forward thinkingWe build for the long term, creating products that remain useful, flexible, and ready for what’s next.
Our Delivery: We deliver with excellence
Professional and reliable experiences that exceed expectations.
We are:
- Clear communicatorsWe communicate openly, set expectations clearly, and keep people informed at every stage.
- Proactive and consistentWe stay ahead of issues, follow through on commitments, and deliver with reliability.
- Masters of our domainWe bring deep expertise to our work and apply it with confidence, care, and precision.
Our Support: We partner with purpose
Delight customers with mature processes that enhance experiences.
We are:
- Reliable We show up consistently, follow through on commitments, and provide support customers can depend on.
- Collaborative We work alongside our customers, sharing context and solving challenges together.
- Transparent We communicate openly, set clear expectations, and are honest about progress, risks, and next steps.
Our first eleven years were about proving what’s possible. Our values for 2026 are about making sure we keep building that future in a way that’s sustainable, inclusive, and unmistakably Codafication.
“We want values that can bring us all together, that cross cultural boundaries - but still feel distinctly ‘us’" Dan Sandaver
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